Ross uses real student case work to develop class simulations

In Spring 2005 I was excited to be on Professor Michael Gordon's IMAP team to explore market-based mechanisms to build sustainable business models of reaching the very poor in Tanzania with a vital resource. That resource was a newly developed mosquito bed net to prevent the spread of Malaria called the Olyset. Prof Gordon was enthusiastic about turning our project into a valuable learning tool for the classroom and developed an online simulation exercise for our class in sustainable enterprise for Fall 2005.