Why should you care about AIDS?

Why should a company care about AIDS? Will it affect their shareholder value? The answer is yes, depending on who their employees and customers are. The truth is that AIDS is not yet under control in developing parts of the world. These are the same places many multinational coporations set up production facilities as well as seek new customers. Under Gautam Kaul's advisement at the Ross School of Business, I've been working on a case study for classroom use that highlights the challenges and options faced by such multinationals. It's a multi-pronged issue with an wide variety of options. Evaluating the short and long term effects on a multitude of stakeholders is essential. The picture shares the UN Building in NYC lit up with an AIDS ribbon in 2001.